– Learn how companies like P&G, Apple, Dyson, JetBlue, Disney, Dove, Mercedes F1, Pixar, and Gore ask better questions to develop blockbuster new business ideas, experiences and marketing messages.
– How to identify and eradicate your cognitive blindspots.
– How to create a Curiosity Gap (and why that’s so important).
– Why Challenging Status Quo is important, and how to do it.
What if there was an ‘Asking Better Questions’ book? There is! And this is it.
Get on board this rocket ship with business creativity expert (and best-selling author) Stu Lloyd as he guides us through a proven system for creating more insightful, more powerful questions, which point us toward breakthrough solutions, products, and process innovations.
For the first time, he shares the Killer Questions (Innovation Question Formulation System) here. The same system of better questions to ask and developing critical thinking that he has taught to senior executives from major corporations such as Citibank, Adidas, DaimlerBenz, Siemens, Pfizer, and many other progressive companies.