How to Rock the New Economy with Explosive Questioning.
– Find out the Killer Questions that kick-started empires like AirBNB, Warby Parker, Starbucks, Gatorade, Air Asia, Pandora, Google, Amazon, Harry Potter, and, er, even Kickstarter.
– Learn how companies like P&G, Apple, Dyson, JetBlue, Disney, Dove, Mercedes F1, Pixar, and Gore use Killer Questions to develop blockbuster new products, experiences and marketing messages.
– How to identify and eradicate your cognitive blindspots.
– How to create a Curiosity Gap (and why that’s so important).
– Why it’s important to challenge the Status Quo and how to do it.
What if there was a formula for creating Killer Questions? There is!
Get on board this rocket ship with business creativity expert (and best-selling author) Stu Lloyd as he guides us through a proven system for creating more insightful, more powerful questions, which point us toward breakthrough solutions, products, and process innovations.
For the first time, he shares the Killer Questions (Innovation Question Formulation System) here. The same system that he has taught to senior executives from major corporations such as Citibank, Adidas, DaimlerBenz, Siemens, Pfizer, and many other progressive companies.